AUREA STUDIO / BRANDS
02 / BRANDS
FROM AN IDEA TO A DISTINCTIVE BRAND.
Aurea Studio helps brands define how they look, feel and communicate. We combine strategy, creative direction and design to build identities that are consistent, distinctive and made to last.
03 / WHAT WE BUILD
BUILDING A BRAND IS BUILDING A POINT OF VIEW.
01 — DISCOVER
Understanding the business, audience and opportunity.
02 — DEFINE
Establishing positioning, personality and strategic direction.
03 — CREATE
Developing the identity, visual language and creative system.
04 — LAUNCH
Bringing the brand into the real world across every relevant touchpoint.
SELECTED BRAND WORK
AUREA CONCEPT · HOSPITALITY BRAND
House / Form
A new identity for a place built around gathering.
AUREA CONCEPT · CAMPAIGN
The New Ritual
A campaign language that turns a daily object into a cultural moment.
AUREA CONCEPT · FASHION BRAND
Fleur Noire
A refined visual world for a new independent label.
AUREA CONCEPT · CULTURAL PROJECT
Objects of Place
An identity designed to live in the city, not only on a page.
AUREA CONCEPT · PRODUCT LAUNCH
Present Tense
A visual system that builds anticipation before the first encounter.
AUREA CONCEPT · BRAND EXPERIENCE
Public Matter
A physical expression of a brand with a clear cultural point of view.
BRAND IN THE REAL WORLD
A BRAND SHOULD EXIST BEYOND THE SCREEN.
From identity and campaigns to spaces, events and experiences, we make sure the brand feels consistent wherever people encounter it.
AUREA STUDIO / BRANDS