AUREA STUDIO / BRANDS
02 / BRANDS
FROM AN IDEA TO A DISTINCTIVE BRAND.
Aurea Studio helps brands define how they look, feel and communicate. We combine strategy, creative direction and design to build identities that are consistent, distinctive and made to last.
03 / WHAT WE BUILD
BUILDING A BRAND IS BUILDING A POINT OF VIEW.
01 — DISCOVER
Understanding the business, audience and opportunity.
02 — DEFINE
Establishing positioning, personality and strategic direction.
03 — CREATE
Developing the identity, visual language and creative system.
04 — LAUNCH
Bringing the brand into the real world across every relevant touchpoint.
SELECTED BRAND WORK
AUREA CONCEPT · HOSPITALITY BRAND
House / Form
Hospitality identity and creative direction shaped around ritual, gathering and place.
AUREA CONCEPT · CAMPAIGN
The New Ritual
A campaign concept and visual language for a daily object turned cultural moment.
AUREA CONCEPT · FASHION BRAND
Fleur Noire
A fashion identity and art direction system built with restraint and presence.
AUREA CONCEPT · CULTURAL BRAND
Objects of Place
Cultural identity and creative direction designed to live in public space.
AUREA CONCEPT · LUXURY CAMPAIGN
Nocturne
A luxury campaign and visual identity composed through shadow, colour and atmosphere.
AUREA CONCEPT · BRAND EXPERIENCE
Form / Matter
Spatial creative direction for an immersive brand experience in the real world.
BRAND IN THE REAL WORLD
A BRAND SHOULD EXIST BEYOND THE SCREEN.
From identity and campaigns to spaces, events and experiences, we make sure the brand feels consistent wherever people encounter it.
AUREA STUDIO / BRANDS